About Us
We compete on advice,
not on price.
What does this mean for you?
When you work with us, you get simple, transparent advice and education. Your decisions will be driven from the value received from our team, and you will clearly understand the impact of the planning that you’ve done.
Our mission
It is our mission to provide you with transparent, honest, and clear advice in a way that empowers you to make educated decisions for yourself, your loved ones, and your business. We aim to remove the clutter and confusion typically and somewhat intentionally disseminated by brokers and the industry.
Integrity is central to everything we do
However, every broker will tell you they conduct themselves with integrity. We take it one step further and provide you with a clear-cut outline of what we do differently so you can measure our level of integrity.
Our integrity guidelines
- Openness – You will feel comfortable telling us anything about yourself, your family, or your business. You can also ask us about our business, and how we operate.
- Education – we want you to fully understand all aspects of the products so that every time you think of the insurance you’ve purchased, you feel good about your decision. When you work with us, you won’t leave feeling ‘sold to’, but instead, educated and therefore, assisted in your buying process.
- Trust – we treat your personal information with respect. If you ever need to make a claim, we will fight to make sure you get what you need. We guide and advocate for you when it counts the most.
- Communication – we actively listen and ask the right questions so that we understand your needs and communicate concepts clearly.
- Excellence – we take the time to learn and think deeply. When we don’t know something, it’s our priority to become informed.
Meet the team
Daniel Keller
Kim Fulton
About Daniel Keller
Founder of Keller Insurance Group
“I have seen the impact of people getting sick and passing away…if the advice and planning we provide helps even one family or business owner during those challenging experiences, I consider myself a success.”
Why you'll want to work with me and my team
- Deep, personal commitment: My belief in insurance comes from a place of experience. My uncle died of brain cancer when I was very young, and my mother was diagnosed with colon cancer at the age of 39 and is battling it again as we speak. I have seen the impact of people getting sick and passing away, and if the advice and planning we provide helps even one family or business owner during those challenging experiences, I consider myself a success.
- We have breadth and depth of experience. I have been in the insurance business for 17 years, successfully serving clients in both Canada and the US.
- Support & Communication: We don’t disappear. Our team will continue to service your policies, provide second opinions, and review your needs as your lifestyle changes.
- Reliability and stability. I have been part of the same firm, Creative Planning Financial Group, for 14 years.
- Someone wise once told me “Only once you pay out a death claim do you really start working in the Life Insurance business.” Once I paid out my first death claim, it changed me personally, as an advisor, and how I care for my clients.
Experience the difference with Keller Insurance Group.
What we do is a game changer.
Mythbusting
Education on the night & day differences between Keller Insurance Group and the Industry
Insurance myth
Other insurance brokers say,
"We offer the best rates."
Insurance reality
The truth is,
Every broker gets the same rates.
That’s right. every broker gets the same rates from the insurance carriers. Thus, we all offer ‘the best rates in town’.
Insurance myth: We offer the best rates.
The reality is,
every broker gets the same rates.
So what really matters...
is the quality of advice and service you receive, at some of the most consequential and challenging moments of your life.
is the quality of advice and service you receive, at some of the most consequential and challenging moments of your life.

“An Educated Consumer is our Best Consumer”
Retail Giant Sy Syms
Founder of the Syms Corporation
Unbiased advice.
Keller Insurance Group works with all the carriers, so we fit the product to your needs not the other way around.













